Must A Aspiring Content Creator Friend Stop Exploiting People for Material?

The Prosecution: Beth

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of a decade, Marielle, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

Being highly outgoing, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an influencer yet, but Marielle is trying to be. She makes vlogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I prefer not to be involved. Sometimes she films me while dining, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I’ll have bare-faced, an awkward face or photographed while eating. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Often I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our friendship has turned into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my unease about the situation, she dismissed it. She’s taken me to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I spend assisting her make content.

I appreciate that Marielle has helped me with my career in design, but I resist our friendship to become just a ledger of exchanges. I don't believe she’s fake or dishonest, but sometimes it seems that if the camera is out, we will begin acting in a way that makes us look good for her vlog.

Her directive is, “OK, look happy!” and film me laughing with someone. It feels forced. I need her to understand that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to experience it without being filmed, altered, or posted for an viewers. I’m not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it’s part of who I am. Creating videos and documenting experiences online enables me to show my personality and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on TikTok who pull off that aesthetic of informal, self-made content creation.

Content creation is my version of engaging with life: noticing the details, posting them with an viewership that values the art behind it. It's never my aim to make Beth uneasy. Taking her to industry events was my way of sharing opportunities, giving her a opportunity to witness behind-the-scenes moments that could benefit her professional path too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she refused to assist me, but I desire her to see what the content we create together can achieve: a foot in the door. I understand not everyone likes being filmed, but often unplanned moments is what makes content genuine. Appearing on video occasionally is an inherent aspect of being my companion. I'd remove anything she asked, but she hasn't made such a request yet.

I don't demand anyone to be my personal videographer, but companions help each other in small ways. I thought recording a short video now and then would be fun for her. Innovation thrives in partnership, and having Beth around makes projects energetic and pleasurable. I never force her to participate in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our time together.

I cherish our friendship profoundly and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and steering clear of shots that might make her uncomfortable.

This is not about power, it's regarding expressing my perspective while still considering hers. Clearly content creation is not a replacement for real connection: it’s just part of how I live my life and I desire her to be involved in a way that’s agreeable for both of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to create content with. Given the dark, looming future of AI, human connections are the only thing we have – cherish them!
A respondent, 25

If you’re doing something professionally, you can’t ask your friends for help repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply all those around her is content. She needs to respect Beth’s personal space.
Another reader, 26

Marielle might love producing videos and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she needs to listen to what Beth wants.
Emma, 27

It seems like you value each other, so hold on to that and ensure it’s the focus in your friendship. Create some real experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Both seem unsure as to where the line is. The answer lies not in trying to change one another, but in each establishing clear limits around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle exploiting their bond?

Raymond Stanley
Raymond Stanley

Lena Visser is a family lifestyle blogger and mother of three, passionate about mindful parenting and simplifying daily routines.